Dear Baker,

I want to be honest with you. I’m a self taught baker and entrepreneur and I know how hard it can be to try and do it all by yourself. 

Just like you, I used to spend hours in the kitchen, trying out new recipes, which, 8 out of 10 times used to turn out bad because I was trying something new and didn’t really have anyone to tell me what went wrong or how to fix it.

I wasted over 12 months of my life and 10 lakh rupees in wrong equipment, ingredients and lost orders trying to figure everything out all by myself.

From figuring out new recipes to learning new techniques to managing and haggling with customers to really get the price that your quality deserves. I’ve been there and it’s a nightmare. 

We love baking but that part when our recipes fail and our customers tell us that our cakes aren’t worth what we’re charging…well not so much.

I had lost a lot of money, time and peace of mind trying to make it work. I was frustrated, angry, clueless and very very tired because I didn’t know where I was going wrong. I didn’t want any other aspiring home baker like You to repeat the same mistakes and go through the same pain that I did and that’s why…

We started Truffle Nation six years ago where with carefully created courses and a team of dedicated chefs and marketing gurus, we have helped over 3000 bakers become professional bakers and start their own successful cafes and bakeries.

And now, with our online baking certification, we want to help bakers like you learn the fundamental techniques that chefs use that we miss when trying to learn all by ourselves.

We’ll also be updating our courses with new trending recipes as they come up in the market, moreover, we’re also adding business sessions to help you price your products, find the customers who actually pay good prices and tips on how to advertise  and grow your home bakery business on Instagram.

To become a profitable baker, here are the three things you need to succeed as a home baker:

1. The skill to create delicious, new and trending flavours across a variety of products. The more products you have, the more products your customers can buy from you and add to your profits.

2. Basic understanding of Business fundamentals. No, you don’t need an MBA, but you do need to understand how to price your products, how to find and work with good suppliers, how to get packaging, how to increase shelf life of your products, how to setup yourself on swiggy and zomato and what are the basic marketing channels for a home bakery to grow. 

3. A plan to attract the right customer that pays. There is one big mistake that almost every home baker I know makes and that’s the reason why they say that “people are not ready to pay” or “I see my customers are price comparing me to other big but lower quality brand names”

When you join our Bake Better Online Certification we’ll give you detailed lessons on how to achieve the three keys to home baking success I’ve mentioned above.